18 new members signed up in Q1!

April 4th, 2018

2018 has started off with a bang here at the CMA towers. We have re-launched our summit and split it into two events; B2B (17th April) and B2C (July TBC). We have announced our second Future Content Sessions (4th April). We will be opening the Awards earlier this year (19th April). We have sent out … Continue reading “18 new members signed up in Q1!”

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Future’s Mobile Industry Awards partners with Sky Ocean Rescue to #PassOnPlastic

May 24th, 2018

Global specialist media platform, Future plc, has partnered with Sky Ocean Rescue to remove single-use plastics from the Mobile Industry Awards ceremony. This will be Future’s first ever single-use plastic-free event, with the intention of encouraging the mobile industry to come together to drive the use of single-use plastic out of their product packaging, supply … Continue reading “Future’s Mobile Industry Awards partners with Sky Ocean Rescue to #PassOnPlastic”

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TCO launch The Mighty-Mighty, a new breed of outdoor and action sports agency

May 24th, 2018

The Mighty-Mighty’s launch clients include Telefonica/O2 and Nike across their Skateboard, Energy and Basketball categories. Phil Young will lead the agency, which will focus on delivering premium storytelling and events outside of more traditional sports categories. Phil has built a formidable reputation for delivering authentic content, events and marketing activations after establishing himself in the … Continue reading “TCO launch The Mighty-Mighty, a new breed of outdoor and action sports agency”

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Mapping the Clerkenwell design community

May 24th, 2018

 If you see pink in Clerkenwell, you know it’s that time of year again: Clerkenwell Design Week (CDW) is here for its ninth edition, taking place from May 22-24th 2018. According to event organisers, Clerkenwell hosts the highest density of architects, designers and creatives in the world, and this event aims to bring the community … Continue reading “Mapping the Clerkenwell design community”

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Twitch – the future of interactive video?

May 23rd, 2018

“We’re building content for the interactivity of live video — that’s the future, engaging with viewers in ways that are not possible on live TV.” That’s the ambition of Buzzfeed outlined by Andrew Kimmel, who is head of live video at the channel. Yet the platform that Kimmel is harnessing to build that future might … Continue reading “Twitch – the future of interactive video?”

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What do brands have to do to gain trust?

May 21st, 2018

In a world of distrust, how content marketing can help. According to recent research by the Reputation Institute, ‘in the UK, brands are facing their biggest trust crisis since the global recession of 2008.’ Collecting 31,000 individual ratings about 293 companies, the study identified that in 2017 (when compared to 2016): Trust in brands to … Continue reading “What do brands have to do to gain trust?”

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How to maximise DCM data through integrated tech platforms

iProspect May 17th, 2018

When you look at core DoubleClick products, such as Campaign Manager, Google provides a wealth of different metrics for businesses to pull data from. In particular, Google has been keen to include viewability metrics in its reporting suite. To this end, it’s made a number of technical changes over the years such as the launch … Continue reading “How to maximise DCM data through integrated tech platforms”

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Why customer data platforms are more than just a trend

iProspect May 17th, 2018

Customer Data Platforms (CDPs) are an interesting new marketing trend, but what are they and how can they be used to manage data? The CDP Institute defines a CDP as ”a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems”. In short, it is a platform created for the … Continue reading “Why customer data platforms are more than just a trend”

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Don’t be shy about what content marketing is for

May 14th, 2018

There can be an odd reluctance to be open about what content is there to do If you’re anything like me, you will have found yourself at a gathering of family or friends valiantly explaining content marketing. The one that particularly seems to prickle is the remark, “So it’s a bit like advertising?” “No,” I … Continue reading “Don’t be shy about what content marketing is for”

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The future of sports marketing

May 8th, 2018

Sports marketing is in something of a transitional period. The shift to social and digital is ongoing, but the evolution has thrown up as many questions as it has answers. Significant changes in American sports are sure to impact on marketers in Europe, while at the same time new technologies like Augmented Reality might soon … Continue reading “The future of sports marketing”

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Future partners with FOX Sports in exclusive digital partnership with FourFourTwo

May 8th, 2018

FOX Sports has reached an exclusive agreement with Future publishing to license the popular football media brand and platform, FourFourTwo, in Singapore, Malaysia, Indonesia and Thailand. Under the agreement, which commenced on May 1st 2018, FOX Sports will manage the digital operations of the FourFourTwo digital destinations and co-promote content across both brands’ growing digital … Continue reading “Future partners with FOX Sports in exclusive digital partnership with FourFourTwo”

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