Moving from the era of ‘talk’ to ‘do’

December 12th, 2019

Cast your mind back to 2017. It was a time when it seemed that every large brand in-market wanted to talk about their social purpose and how they, their products and straplines were going to help the world become a better place. It felt like a new era of responsibility was being ushered in by … Continue reading “Moving from the era of ‘talk’ to ‘do’”

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Navigate Video’s Top 3 Non-UK Christmas Ads of 2019

December 10th, 2019

Another ‘Best Of’​ Christmas ads list featuring the likes of John Lewis, M&S and McDonalds? We don’t think so. Even though Excitable Edgar has captured our hearts this year, at Navigate Video, we think it is time to shine a light on the hidden gems of the Christmas ad world that you may have just … Continue reading “Navigate Video’s Top 3 Non-UK Christmas Ads of 2019”

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Management Buyout (MBO) Announcement: Builtvisible LTD

December 4th, 2019

Builtvisible LTD has been acquired in an MBO by Managing Director Geoff Griffiths and his Management team in a vendor financed MBO by Builtvisible Holdings LTD. Following a continuous period of growth and financial performance since he was appointed in 2015 as Managing Director, Geoff Griffiths, accompanied by his management team, will take a controlling … Continue reading “Management Buyout (MBO) Announcement: Builtvisible LTD”

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The search for the best content agencies begins today

October 15th, 2019

In addition to announcing the nominations of this year’s CMA awards, we are also continuing with the four new awards that were unveiled last year, which are open for entry from today. The details of the categories are below, they seek to recognise the work of those individual brands and agencies who have been nominated … Continue reading “The search for the best content agencies begins today”

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MEASURING CONTENT EFFECTIVENESS – A PRAGMATIC APPROACH

October 14th, 2019

Today’s blog is about a topic really close to my heart – content performance measurement. Marketing is entering an era of unprecedented accountability and content marketing is no exception. Tech B2B companies, whose sales often come with higher ticket values and longer purchase cycles, are under particular pressure to demonstrate that every minute of time … Continue reading “MEASURING CONTENT EFFECTIVENESS – A PRAGMATIC APPROACH”

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GOING FOR GROWTH: WHY UNICORN COMPANIES RELY ON EXCEPTIONAL CONTENT TO STAY AHEAD OF THE PACK

October 11th, 2019

In a world saturated with digital content, compelling stories play a key role in developing ultra-high growth brands or ‘unicorns’. Ben Hargreaves explains more. Unicorns are extremely rare: if you’re fortunate enough to see one, you’ll be destined for great things and blessed with riches and life-long happiness. That’s one story. Here’s another: in this … Continue reading “GOING FOR GROWTH: WHY UNICORN COMPANIES RELY ON EXCEPTIONAL CONTENT TO STAY AHEAD OF THE PACK”

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5 things social media listening can teach car brands

October 7th, 2019

As content marketers, we are always looking to get deeper insight into the activities and behaviour of our target audiences to ensure we’re providing them with the types of content they find valuable. And of course, using digital tools and in particular social media listening tools have become part of our daily activities. Check out … Continue reading “5 things social media listening can teach car brands”

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How to help your brand stand out from the crowd: a marketing masterclass

October 4th, 2019

All eyes will be on two growing marketing companies in Kings Cross next week when they reveal how you can turn your brand into a world-beater. In the chair to share their wisdom will be Damien Cross, head of audience engagement at To The End content marketing agency, and Harry Seaton, Managing Director of Fluential, … Continue reading “How to help your brand stand out from the crowd: a marketing masterclass”

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Festival of Marketing – CMA Discount

October 4th, 2019

Taking place on 10-11 October, the Festival of Marketing is set to take over London’s Tobacco Dock and immerse visitors in an experience like no other. At the Festival, you’ll gain fresh perspectives, first-hand insights and countless connections over the course of two days. With 4000+ visitors, 12 specialist stages, 250 speakers and 150 hours … Continue reading “Festival of Marketing – CMA Discount”

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CREATIVE SHOOTOUT OPENS FOR ENTRIES

October 1st, 2019

YEAR FIVE WILL SEE THE WINNING AGENCY HOUSE CRISIS AS A CLIENT, SUPPORTED BY A £10,000 PRIZE The UK’s most creative one day creative award is back, for its fifth year. Open for entries from today, The Creative Shootout is calling on agencies from any marketing discipline to show off their creative clout for a … Continue reading “CREATIVE SHOOTOUT OPENS FOR ENTRIES”

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