9 tips: Who do you portray in your communication?

January 18th, 2019

It’s 2019. More consumers expect companies to take a stand in social issues. A first step is to think about which people are seen in your communication – and how they are portrayed. The question is more important than you think. If you can see it, you can be it! Spoon’s editor Malin Sund offers 9 concrete … Continue reading “9 tips: Who do you portray in your communication?”

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John Brown Media appoints Jessica Gunn as the new editor of Waitrose & Partners Food magazine

January 16th, 2019

John Brown Media, the content marketing agency, has appointed Jessica Gunn as the new editor of Waitrose & Partners Food. Gunn, who was previously deputy editor on the title, starts her new role with immediate effect. She will lead the title’s 16-strong editorial team, overseeing the magazine, app and associated supplements in print and online. Before … Continue reading “John Brown Media appoints Jessica Gunn as the new editor of Waitrose & Partners Food magazine”

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New Year’s resolutions for content marketers

January 14th, 2019

It is now the middle of January. So how are you getting on with your New Year’s resolutions? Are you still vegan, teetotal, popping down the gym every night? Also, did you make any professional resolutions? Planning to get ahead by reading more articles or listening to more podcasts? Quite often the resolutions we make … Continue reading “New Year’s resolutions for content marketers”

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5 Reasons Why Your Site Doesn’t Rank Well On Google

January 10th, 2019

These days businesses live or die on their Google rankings. So, what can you do when your site looks great but is pages away from the top rankings? To point you in the right direction, we’ve got some often overlooked reasons why your website doesn’t rank well on Google. 1. Poor on-page optimisation You’ve posted … Continue reading “5 Reasons Why Your Site Doesn’t Rank Well On Google”

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New report urges brands to find their voice

January 8th, 2019

BrandContent, award-winning content marketing agency for next generation brands, has published a new report –The Voice Search Landscape -which reveals the huge opportunity for brands to capitalise on the voice search explosion which will impact all areas of marketing. Voted Best Small Content Agency at the International Content Marketing Awards 2018, BrandContent’s voice division has … Continue reading “New report urges brands to find their voice”

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From Zero to Hero: How to Measure the Success of Your Video Strategy

January 7th, 2019

Brands are creating more content than ever before, but one important question always remains: how should you measure the success of your video content? After all, only 19% of marketers rate their organisation as “excellent” or “very good” at aligning metrics to their content marketing goals, meaning that there is a huge percentage of brands … Continue reading “From Zero to Hero: How to Measure the Success of Your Video Strategy”

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John Brown creates new consumer magazine for ITV

January 2nd, 2019

  ITV, the UK’s biggest commercial broadcaster, has launched a new magazine as part of a partnership with John Brown Media to be stocked exclusively in Waitrose & Partners. Launched on Friday 28 December, ITV Magazine is available to purchase for £1 in Waitrose & Partners stores across the country and myWaitrose members can pick up the … Continue reading “John Brown creates new consumer magazine for ITV”

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The CMA 2019 Content Marketing Trends

December 18th, 2018

What will the new year bring for content marketers? We asked the CMA members to offer their predictions for the future. So here’s what our experts predict 2019 will look like… 1. Data-driven content Many CMA members are already using data to power their content creation and distribution processes. Several of our experts predict that … Continue reading “The CMA 2019 Content Marketing Trends”

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Voice search, podcasts and CRO: BrandContent’s 2019 Predictions

December 18th, 2018

BrandContent, award-winning content marketing agency for next generation brands has revealed its key marketing trends to watch for 2019. Sharon Flaherty, Managing Director of BrandContent explains: “We predict 2019 is going to be the year of voice. It’s not going to dominate by any means, but we’ll see voice search and podcasts form conversations in … Continue reading “Voice search, podcasts and CRO: BrandContent’s 2019 Predictions”

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BrandContent bolsters offering and welcomes new Voice Interface Designer

December 18th, 2018

BrandContent, a content marketing agency for the technology and financial services industries, has launched a ‘voice’ division drawing on its content marketing expertise and applying it to emerging technologies. The new division will focus on taking content marketing a step further and will help brands capitalise on the ‘voice-commerce’ opportunity which is expected to be … Continue reading “BrandContent bolsters offering and welcomes new Voice Interface Designer”

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