CMA Winners 2017: Real Stories, Real Emotions & Lots of Tech

December 6th, 2017

As the winners of the CMA awards enjoy their time in the spotlight, consultant editor (and judge) Dominic Mills looks over them and finds plenty of common themes. At first glance, there might not seem to be much that binds together the 2017 gold winners. They are a mix of the long-established blue-chip content marketers … Continue reading “CMA Winners 2017: Real Stories, Real Emotions & Lots of Tech”

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Grand Prix Triumph for Scandinavian Agency Geelmuyden Kiese at the 2017 International Content Marketing Awards

November 29th, 2017

The Content Marketing Association (CMA), the industry body for the content marketing industry, announced the winners of its eighth annual International Content Marketing Awards last night at a glittering ceremony at The Roundhouse in London. The International Content Marketing Awards are the most competitive content marketing awards in the world, and this year saw a … Continue reading “Grand Prix Triumph for Scandinavian Agency Geelmuyden Kiese at the 2017 International Content Marketing Awards”

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CMA International Content Marketing Awards Shortlist Revealed

October 9th, 2017

The world’s most competitive content marketing awards London, October 9, 2017: The Content Marketing Association (CMA), the industry body for the content marketing industry, has revealed its shortlist for the 2017 International Content Marketing Awards. The winners of the world’s most competitive awards for the global content marketing industry will be announced at a ceremony … Continue reading “CMA International Content Marketing Awards Shortlist Revealed”

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A Day in the Life of… Richard Woolliams, Business Development Director for Newhall Publishing

Newhall Publishing December 6th, 2017

Richard joined the Newhall team in 2014 bringing more than 25 years’ experience, as a Director of Marketing and Communications, Business Development and Client Services Director in content publishing, to launch a new content publishing agency within a long-established publishing house. It’s an exciting time in the world of content marketing and publishing as clients … Continue reading “A Day in the Life of… Richard Woolliams, Business Development Director for Newhall Publishing”

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The case for brand communities: 40% say they would spend more…

December 6th, 2017

A couple of weeks ago we previewed our new report, The Benefits of Brand Communities, at an event which also featured a panel discussion hosted by Catherine Maskell, Managing Director of the Content Marketing Association. The discussion was based on the findings of the report which shows how important being part of a brand community … Continue reading “The case for brand communities: 40% say they would spend more…”

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Declaring ‘content marketing is dead’ is dead

December 6th, 2017

Reports of content’s death have been greatly exaggerated Try typing ‘content marketing is dead’ into your search engine of choice. You’ll find plenty of articles that seem to agree with the statement, or are at least discussing it. About 4.6 million of them, when I tried it. But here we all are, creating content that … Continue reading “Declaring ‘content marketing is dead’ is dead”

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Content marketing worth $412 billion by 2021

iProspect December 6th, 2017

Here’s some exciting news for content marketers: a November report from Technavio estimates that the global content marketing industry will see a compound annual growth of 16% from $195.58b in 2016 to $412b by 2021. The report highlights a number of key factors including global mobile phone adoption and growth, brand and loyalty objectives, lower cost … Continue reading “Content marketing worth $412 billion by 2021”

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Don’t Make It Too Salty: Balancing Writing Style and Professionalism in Content

EnVeritas Group December 6th, 2017

When you’re working on content for your company’s blog, it’s important to appeal to readers. Thus, most company blogs go for a conversational and informal tone and writing style. However, it’s also important to remain professional when talking to an audience of potential customers and clients. There’s a fine balance between having too much of … Continue reading “Don’t Make It Too Salty: Balancing Writing Style and Professionalism in Content”

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How to Spot a Fake Instagram Influencer

December 6th, 2017

As Instagram influencer marketing becomes a more credible way to make serious money, weeding out fake influencer accounts can feel a bit like a game of Whack-a-Mole. Here we talk you through the easiest ways to spot a faker and the steps you can take to make sure your brand doesn’t get taken for a … Continue reading “How to Spot a Fake Instagram Influencer”

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Stats, Facts & Future Trends: November 2017

Stats, Facts & Future Trends December 5th, 2017

This month, we discover how much the content marketing industry is set to be worth in 2021, how CMOs are reacting to brand safety concerns, and why longer headlines are better for branded content. Content marketing industry to be worth $412bn by 2021 The value of the global content marketing industry is projected to rise to $412bn by … Continue reading “Stats, Facts & Future Trends: November 2017”

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John Brown and TSB at the Pride of Britain Awards

December 5th, 2017

For the second year running, as part of their relationship with bank TSB, the John Brown team were set up in a production hub at the Pride of Britain Awards: a newsroom-style setting where our creatives captured content on winners, celebrities, including their emotional reactions and outtakes. John Brown worked with TSB to capture content … Continue reading “John Brown and TSB at the Pride of Britain Awards”

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Kerry Wakefield wins ‘Art Director of the Year’ at prestigious BSME Awards

December 5th, 2017

John Brown’s Kerry Wakefield has won the ‘Art Director of the Year – Branded Content’ category at the prestigious 2017 BSME Awards for her trailblazing work on Waitrose Food. The BSME judges felt Kerry’s work “epitomises the brand for its customer. With striking covers and an original take on the treatment of food photography”. Kerry … Continue reading “Kerry Wakefield wins ‘Art Director of the Year’ at prestigious BSME Awards”

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